Change is the only constant in our lives, and hence cultural change is a perpetual process; discoveries make us aware of the previously unknown aspects that exist in today’s world. Over time new cultures and trends have evolved, many of which are represented, associated by, encouraged and published by the youth of today, including the millennials and Gen Z, who have used many mediums to express these cultural values and emotions, through communication, media and self-representation – Urban Culture.
The two generations, Millennials, and Gen Z so far apart yet so close to one another, live in harmony, respecting each other’s cultural values and goals while also staying true to their own ethics and morals. One major mode of representing these is through self – representation; they make a statement through fashion, or the choice of clothing one such individual puts on, the kind of accessories they use, the lifestyles they maintain, all are in a way a self-representation of these cultures they belong to. Every culture is based out of certain elements characterized.
CRNFLKE as a platform embraces these newfound love of cultures, both old & new, through its own representation of brands and products that fall in line with the values of the variety of cultures that exist mostly driven and encouraged by the dominant millennial and Gen Z.
Our current line of brand partners at CRNFLKE is geared towards depicting these cultures. Some of the following are mentioned below in this article, Oleaf Herbal, Tea Shelf, Poppi, Indico Coffee, Sparrow Clothing, Boxwood, Mokshha, Aaree Accessories, and many more coming soon!
Every brand has a unique selling proposition, they define themselves around that USP. Every brand at CRNFLKE is carefully screened and identified based on the USP, that falls in line with our goals of Cultural Discovery, creating an awareness and fueling these cultures through bringing in brands on board to partner with us and provide you, the millennials and Gen Z, the required products or mediums to use and embrace to define yourselves better, get that self representation on-point!
A piping hot cup of tea is more than just a shot of caffeine with which most Indians begin their day, an ordinary everyday cup of tea altered to complement different moods, tastes and preferences, it is one’s constant, humble companion. Tea has a unifying presence in a profoundly diverse country like ours that of India. Today we are spoilt with choices of various exotic blends and fruity infusions, and now Indian tea drinkers are experimenting with this – Tea Culture of adding flavours to traditional tea blends.The usual Cup of tea, as we have at home, continues to be the mainstay, and will continue to be for a longer period within the Indian population. However, the younger and new age consumers are exploring new tastes in teas and healthy brews, looking for best taste and quality in tea. It is to cater to this growing demand that CRNFLKE has brought Oleaf and the Tea Shelf to it’s platform.
At the end of a long, arduous day of work, there’s but one destination that people seek – Home. It is our comfort zone, a space in which we can truly be ourselves, with no inhibition. For many of us design and decorate our homes interior unconsciously depicting our personality, taste and styles, usually in most cases also our cultures as an individual or a family. The interior of our homes are a reflection of who we are and where we come from. Culture is an integral part of one’s identity, it is used as an inspiration to design the interiors within the space we live in. CRNFLKE understands the importance of creating this cultural haven, crafting a refuge that is made-to-fit at the end of each and everyday and brings to you Boxwood among other brands, to our platform where you can find thoughtfully designed home decor – culture at home.
High culture and traditional culture, blended together brought about a combination of a series of products like that of Aaree Accessories, one of our featured accessories brands at CRNFLKE, whose accessories are a depiction of skilled craftsmanship and various age old handcraft techniques like aari, filigree, meenakari; by accomplished artisans. Precisely for those who feel a sense of belonging to a newer self discovered culture reflected in their style of accessorizing. We accessorise ourselves with jewellery on a day to day basis or during cultural occasions, events this is a way of decorating yourself, your body parts to enhance how we look, how we like to carry ourselves in front of people in different situations and environments.
Fashion on its own is a culture, it is a physical manifestation of one’s self image. Fashion has a deeper presence and influence on our identity and cultures. We express our personality and cultural characteristics through the way we dress. Presently, many styles of clothes are available globally but only a few brands and clothes truly resonate cultural influences within its creative products. CRNFLKE aims to bring these fashion, identity, and cultural lags together through its community and with the help of brands like Poppi – trendy, Sparrow – sustainable fashion, and Mokshha – men’s line along with upcoming brands who fall in line with the values we share along with our partner brands at CRNFLKE.
CRNFLKE for Cultural Discovery is a campaign working towards bringing together people belonging to a definite culture, highlighting differences with other people and their cultures. We aim to provide a bridge between the communities representing their individual cultural identities with similar brands and their values as well as promote and encourage all aspects of cultural lifestyles, including fashion, living, and drinking of hot or cold beverages like tea or coffee.